Resources

Reports & Papers

    • HypeAuditor, State of Influencer 
Marketing 2022 PDF
    • Seungbae Kim et al., Applied Data Science on Social Media Papers Link
    • ASA, Influencer Ad Disclosure on Social Media PDF
    • Javier Beltrán, Rubén Míguez, Irene Larraz, ClaimHunter: An Unattended Tool for Automated Claim Detection on Twitter PDF
    • Giovanni De Gregorio, Catalina Goanta, The Influencer Republic: Monetizing Political Speech on Social Media PDF
    • Catalina Goanta, Sofia Ranchordás, The regulation of social media influencers: an introduction DOI
    • House of Commons Digital, Culture, Media and Sport Committee (UK), Influencers: lights, camera, inaction? Link

    Articles

      • BBC News, Social media influencers warned against promoting fake brands (18 July 2020) Link
      • BBC News, Reality TV stars auditioned to 'promote' poison diet drink on Instagram (18 December 2019) Link
      • Notch, 35 statistics Instagram creators and brands need to know in 2022 Link
      • Business Insider, Influencer marketing stats: How creators have impacted businesses in 2021 (17 May 2021) Link
      • Infobae, Emma Coronel: cuántos miles de USD vale la cuenta de Instagram de la pareja del Chapo Link
      • Embedded, The DeuxMoi subreddit is rebelling Link
      • Anna Merlan, Vice, A PR Firm Is Paying TikTok Influencers to Promote Liberal Causes and Hype Democrats’ Middling Accomplishments (7 June 2022) Link
      • Lauren Wolfe, Travelers United, Undisclosed advertising is a growing problem in social media (28 September 2021) Link
      • Truth in Advertising, The Scoop on Social Media Influencer Disclosure Requirements Link
      • Sara Morrison, Vox, TikTok is full of shady secret advertisements (11 Juy 2022) Link
      • Daily Mail, 'It is unfortunate that old videos of me where I was playing a comedic character have been twisted': 'Toxic' British ex-Big Brother influencer Andrew Tate DENIES he is 'anti-women' after being booted off Facebook and Instagram for 'misogynistic' clips Link
      • Julia Carrie Wong, The Guardian, 'It's not play if you're making money': how Instagram and YouTube disrupted child labor laws (24 April 2019) Link
      • Allie Volpe, The Atlantic, How Parents of Child Influencers Package Their Kids’ Lives for Instagram (28 February 2019) Link
      • Dan Milmo, The Guardian, UK must protect child influencers from exploitation, MPs say (9 May 2022) Link

      Datasets

        • Seungbae Kim, Instagram Influencer Dataset Link
        • WebLogo-2M Dataset Link
        • Kaggle, Brand Logo recognition dataset Link
        • Universität Augsburg, FlickrLogos: real-world images collected from Flickr depicting company logos in various circumstances Link
        • Kaggle, Fashion Product Images Dataset Link
        • XLM-RoBERTa Link
        • List of October 2021 Recipients of the FTC’s Notice of Penalty Offenses Concerning Deceptive or Unfair Conduct around Endorsements and Testimonials PDF

        Documentation

          Videos

            • Forbes, The Business of influencers YouTube
            • SRF Impact, Instagram Follower kaufen YouTube
            • SRF, Was der Influencer-Check aussagt – und was nicht Link
            • Vox, We tracked what happens after TikTok songs go viral YouTube

            Tools

              • ProPublica, Politwoops - Explore the Tweets They Didn't Want You to See Link
              • Truth Nest, Account Tracking Link
              • Botometer - Botometer checks the activity of a Twitter account and gives it a score for bot-like activity Link
              • Hoaxy - Visualize the spread of information on Twitter Link